Business print

Business printing for information that has a job to do.

A business-print brief works best when it starts with the reader and the moment of use: a sales meeting, retail handout, event, mailing, catalogue request or seasonal display.

Common projects

Where this print format fits.

  • Catalogues and lookbooks for a range or collection
  • Brochures, booklets and programmes people keep
  • Leaflets, posters and campaign material for distribution
  • Calendars, planning formats and seasonal presentation pieces

The final price follows the specification.

The written quote records the format, materials, production scope, delivery treatment and any specialist requirement for the actual job.

Project perspective

Choose business print by the way the information will be used.

Business print often has a practical task: introduce a service, support a meeting, present a range, guide a visitor, launch a campaign or stay visible across a season. Start by explaining who will receive it, how much information they need, how it will be distributed and whether versions or deadlines matter. Those answers make it easier to choose between a catalogue, booklet, leaflet, poster or calendar without treating every piece as the same product.

What affects the quote

Four details that can change the price.

  • What the reader needs to understand or do
  • Information volume, finished size and format direction
  • Distribution, versioning and delivery requirements
  • Quantity, artwork stage and the date the work needs to arrive

Specification options

Details to settle while the artwork is still moving.

  • Catalogue or lookbook for a product range or presentation
  • Brochure or booklet for longer information in reading order
  • Leaflet or poster for short campaign and distribution needs
  • Calendar or display format for a dated or seasonal message

These are discussion points, not a fixed public specification. The written quote names the materials, construction and proof route for the job.

Artwork handover

What to send with the enquiry.

  • A short statement of the audience and use
  • A layout PDF, page plan or artwork sample where available
  • Any language, versioning or address-split requirement
  • Quantity, delivery point and required date

Common questions

Questions customers ask about this product.

How do I choose between a catalogue, brochure and leaflet?

Begin with the information volume and the reader’s use. A catalogue usually organises a range, a brochure or booklet carries a longer guided message, and a leaflet is often designed for a quicker handout or distribution need.

Can one business-print project have several versions?

It can be discussed. List what changes between versions, the quantity of each, the delivery plan and which artwork is ready so the project can be scoped accurately.

Planning business print?

Send the format, quantity, version count and required date.

Add the delivery point and current artwork stage. Those details are usually enough to narrow the production route and flag any missing information.